tag:blogger.com,1999:blog-16256641554696516902011-04-21T21:03:10.272+01:00A sideways look at the latest hype in B2B marketing. If you could look sidewise in a hoodie. Which you can't, unless you cut holes in the material. And after all, you're in marketing - it's probably pretty expensive material.MarketingHoodiehttp://www.blogger.com/profile/07931798336850607257noreply@blogger.comBlogger161100tag:blogger.com,1999:blog-1625664155469651690.post-12935104720555405832008-09-06T18:55:00.002+01:002008-09-06T19:11:16.821+01:00

Just arrived in my inbox and thought the insight was so amazing that I had to post it (having made just one or two small edits...). Email from: Get to the bleedin’ obvious: Marketing-to-Marketing (MarketingDuffers) [mailto:ThinkingFromTheYear2000@marketingduffers.spamsender.com]Subject line: More thoughts about blogs that sound good on the surface but are actually completely useless in practiceIs

MarketingHoodiehttp://www.blogger.com/profile/07931798336850607257noreply@blogger.com0tag:blogger.com,1999:blog-1625664155469651690.post-6325062569896090892008-09-06T15:48:00.000+01:002008-09-07T01:06:58.934+01:00

Have to love this post by Ted Dziuba at the register. Of all the hype around web 2.0, cloud computing, SaaS etc, he shows where the real money is to be made: not by the next application, but by supporting its development (Amazon's EC2 or Google's App Engine)."I do have to give both Google and Amazon some credit, though. Both noticed that the only ones to make any real money off of the California

MarketingHoodiehttp://www.blogger.com/profile/07931798336850607257noreply@blogger.com0tag:blogger.com,1999:blog-1625664155469651690.post-68564656476080427372008-08-26T21:08:00.000+01:002008-09-03T23:28:25.429+01:00

(... caveat: at least, not at every point in the buying cycle)Smurfs may be great gardeners, but they'll never make it in marketing: they've bought into the message that you need to differentiate yourself, when all that's doing is qualifying them out of potential deals. Poor old smurfs...I'm worried that too many people (me included, too often) put too much faith in the 'differentiate or die'

MarketingHoodiehttp://www.blogger.com/profile/07931798336850607257noreply@blogger.com0tag:blogger.com,1999:blog-1625664155469651690.post-91572992988740449262008-08-02T21:50:00.000+01:002008-09-03T23:27:46.511+01:00

Last week, a colleague proposed the possibility that - with every man and his dog creating a 'thought leadership' position - the real thought leaders might be doing just the opposite.So what would this vacuum be called? 'I forgot' is the best answer so far.And are you a 'thought leader' or an 'I forgot'?Everything starts right with thought leadership programmes - 'we want to have something

MarketingHoodiehttp://www.blogger.com/profile/07931798336850607257noreply@blogger.com0tag:blogger.com,1999:blog-1625664155469651690.post-54840141289054853722008-07-24T22:29:00.000+01:002008-09-03T23:27:11.851+01:00

Or that's clearly what the UK government thinks, launching a new website this week: http://www.showusabetterway.com/.The government is after suggestions of better ways to use and communicate public information. Basically, ideas for mash-ups using a whole range of new data that's being made public.So you can see on a map which streets have most car crime, and decide not to park there.Or you could

MarketingHoodiehttp://www.blogger.com/profile/07931798336850607257noreply@blogger.com1tag:blogger.com,1999:blog-1625664155469651690.post-59337543621234505532008-07-03T21:52:00.003+01:002008-07-04T00:28:10.016+01:00

Is it time we gave in and conceded that there is no 'real world'/'online world' divide?Interesting article in the Telegraph talks about how the "Facebook and MySpace generation 'cannot form relationships'". According to a psychiatrist:"People used to the quick pace of online social networking may soon find the real world boring and unstimulating, potentially leading to more extreme behaviour to

MarketingHoodiehttp://www.blogger.com/profile/07931798336850607257noreply@blogger.com0tag:blogger.com,1999:blog-1625664155469651690.post-34699958332127991212008-07-01T22:10:00.000+01:002008-07-04T00:12:13.911+01:00

Who needs a sideways look at marketing through the glasses of the street when you have Westwood interviewing Jay-Z? Bugger...

MarketingHoodiehttp://www.blogger.com/profile/07931798336850607257noreply@blogger.com0tag:blogger.com,1999:blog-1625664155469651690.post-81498838812457476102008-06-26T23:07:00.002+01:002008-06-26T23:08:43.064+01:00

So, is blogging 'hot'? (see below)Possibly, but what seems even 'hotter' are rap-based cultural references, cos marketing is baddasss. Innit.But gosh, that would suggest that rap based cultural references are just a fad – which they definitely are NOT. It’s time for companies of all kinds to look at their rap-based cultural references, to sharpen their usage and demand measurable results… there’s

MarketingHoodiehttp://www.blogger.com/profile/07931798336850607257noreply@blogger.com0tag:blogger.com,1999:blog-1625664155469651690.post-48883803285025532282008-06-26T22:29:00.003+01:002008-06-26T23:07:15.913+01:00

If you were lucky enough to be at the MarketingProfs B2B Forum earlier this month, you may have been exposed to some language of the street that needs explaining.Lena West ran a Social Media Lab at the forum, with some of her views on getting results in social media being covered in this Q&A. But some of it may need translating...It seems that in the last couple of years, companies have been

MarketingHoodiehttp://www.blogger.com/profile/07931798336850607257noreply@blogger.com0tag:blogger.com,1999:blog-1625664155469651690.post-43185571172224613672008-06-24T20:32:00.000+01:002008-06-26T23:46:46.832+01:00

BBC news reports on Visa's new B2B push on Facebook. It's creating business-specific applications for small busines owners who register on The Visa Business Network. Take a look at the Facebook site they've built here.They see small businesses benefiting in two ways - firstly by joining a network to connect and learn from other people in similar situations, and secondly with $100 advertising

MarketingHoodiehttp://www.blogger.com/profile/07931798336850607257noreply@blogger.com0tag:blogger.com,1999:blog-1625664155469651690.post-31654256918897542882008-06-16T20:18:00.000+01:002008-06-26T23:27:45.037+01:00

We asked gizoogle to put cnet's coverage of the EDS acquisition into language more suited for children on the street... you can see the full story translated here, but some highlights:Hewlett-Packard said Tuesday it will acquire computa services firm EDS fo` $25 per share, or $13.9 billion, in a deal intended ta boost HP's services revenue . Drop it like its hot. On Monday night, HP had confirmed

MarketingHoodiehttp://www.blogger.com/profile/07931798336850607257noreply@blogger.com0tag:blogger.com,1999:blog-1625664155469651690.post-37524246555998460892008-06-12T20:06:00.000+01:002008-06-27T00:14:17.659+01:00

So every week (or so... let's not get bogged down by restrictive SLAs here - everyone knows they're the enemy of innovation...) I'm going to pick a tool from http://www.go2web20.net/, sign up and show the fruits of my labours here.First pick I'm already in love with - http://www.qik.com/ streams video live from your mobile phone to the internet. So this post will constantly update with my latest

MarketingHoodiehttp://www.blogger.com/profile/07931798336850607257noreply@blogger.com1tag:blogger.com,1999:blog-1625664155469651690.post-7538889600421635202008-06-10T23:53:00.004+01:002008-06-11T00:33:08.370+01:00

Well, so here it is. Apparently there's something called an i-phone, which is a bit like a home phone or a pay phone (only less vandalised and without the 'ladies' cards advertising certain services - although on a side note I think I saw that Boris Johnson was going round taking them all out which strikes me as a bit greedy or maybe I got the wrong end of the stick) and you can carry it around

MarketingHoodiehttp://www.blogger.com/profile/07931798336850607257noreply@blogger.com0tag:blogger.com,1999:blog-1625664155469651690.post-58169833581316803282008-06-10T21:07:00.000+01:002008-06-26T22:29:36.414+01:00

Tired of 'business value'? Seen one too many 'our strength lies in our people and consultative approach'? We've found a great tool called 'gizoogle' that translates websites into language you can really understand.Take IBM for example. Ever wondered what solutions big blue actually offers for the kids on the street? Take a look here.Turns out they don't really 'integrate hardware, software,

MarketingHoodiehttp://www.blogger.com/profile/07931798336850607257noreply@blogger.com0tag:blogger.com,1999:blog-1625664155469651690.post-39023332013139061592008-05-29T21:39:00.004+01:002008-06-07T22:05:27.332+01:00

Missed the 'Green IT' boat? Don't panic: your next bandwagon will be arriving soon...EDS has created a lot of buzz (albeit not as much as its acquisition by HP) with its new Shell contract - where EDS will taking the lead outsourcing role managing two other key suppliers (AT&T and T-Systems).For all the background, take a look at computer weekly - http://www.computerweekly.com/Articles/2008/04/09

MarketingHoodiehttp://www.blogger.com/profile/07931798336850607257noreply@blogger.com0tag:blogger.com,1999:blog-1625664155469651690.post-50129337678733126202008-05-28T23:15:00.001+01:002008-06-10T23:53:06.433+01:00

Yes - 'nuff said.What's that? You'd appreciate a deeper explanation? You think that this first post should really be more introspective, more questioning of the rationale behind this foray into the blogosphere? Well, if you insist...It all comes down to a little experiment...'There must be hundreds of B2B marketing blogs out there already', I hear you cry. Very true - there may even be thousands.

MarketingHoodiehttp://www.blogger.com/profile/07931798336850607257noreply@blogger.com0