Thursday, 26 June 2008

The new marketing metric of choice: Return per Centimetre Down

So, is blogging 'hot'? (see below)

Possibly, but what seems even 'hotter' are rap-based cultural references, cos marketing is baddasss. Innit.

But gosh, that would suggest that rap based cultural references are just a fad – which they definitely are NOT. It’s time for companies of all kinds to look at their rap-based cultural references, to sharpen their usage and demand measurable results… there’s no point being down with the kids if you can’t measure the return on every centimeter you are down.