Tuesday, 24 June 2008

What's that? Sounds like the distant scraping of a barrel... Facebook and Visa try to monetise Facebook

BBC news reports on Visa's new B2B push on Facebook. It's creating business-specific applications for small busines owners who register on The Visa Business Network. Take a look at the Facebook site they've built here.

They see small businesses benefiting in two ways - firstly by joining a network to connect and learn from other people in similar situations, and secondly with $100 advertising credits to promote their services to Facebook users.

Only time will tell whether this is enough to persuade Visa's target businesses to take the plunge and start a more structured facebook approach.